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Strategic Leadership, Innovation, and Marketing Executive

Growth + Innovative Leader | Changing the way to Think, Plan, & Grow

P&L/EBITDA Management, Strategic Planning, Product Development Executive


Key Skills - Meeting Strategic Challenges By:


  • Identifying the Highest Value Source of Growth   - value innovation, segmentation/targeting, positioning and value proposition development through understanding of key market drivers and main parameters of value
  • New Business Development – finding new markets, new partnerships, and new ways to reach new markets; and, new product and service offerings to meet the needs of existing markets – driving execution.
  • Roadmaps / Analyst – perform all market trend analysis, competitive and customer analysis leading to winning product roadmaps, global positioning, and value proposition strategies. Benchmarking and best practice analysis.
  • Strategic & Marketing Planning Leadership – guide all strategic, market, and product planning, execution, and monitoring activities. Emphasis on the User Experience and differentiating from the competition
  • Voice of the Customer – translate customer Main Parameters of Value into expectations / values into viable product / market opportunities. Expert in New Product Blueprinting.
  • Innovation and New Product/Software/Firmware Development – systematic innovation, Stage-Gate, Scrum and Agile product development of new products / technologies. Expertise in Value Creation.
  • P&L Responsibility/Profit Improvement – develop financial and P&L models; budgeting and finance guidance to support for key business decisions. Enhancements in NPV, IRR, and Productivity Index evaluation.
  • Collaboration/Decision Making – organizational leadership, change management, team and consensus building with expertise in working cross-functionally; using unique tools and process to make decisions.
  • Mergers and Acquisitions – excel at managing M&A activities including target identification, due diligence, financial analysis, and on-boarding events


Areas of Expertise

  • Business Strategy & Planning
  • Manufacturing & Product Development
  • Sales, Marketing & Public Relations

Industry Experience

  • Manufacturing & Industrial
  • Technical & Scientific Services
  • Professional & Business Services



  • Doctor of Business Administration, Marketing, Strategy and Leadership, University of Phoenix, AZ. Research in what drives buying decisions, satisfaction, and loyalty
  • Master of Business Administration, Marketing, Keller Graduate School of Management, Chicago, IL
  • BS, Environmental Engineering, Penn State University, University Park, PA



Dr. Kerry Lanza

Communication Methods

  • In Person