In this free webinar hosted by SCORE Tri-County, Tom Elmer will continue to provide information on Small Business Marketing to help you find new customers, make more money, & beat your competition…without a big budget.
Random acts of marketing will never work. It has never been harder to grow and sustain a business than today in this age of disruption.
In 2015, 76% of marketers surveyed by Adobe claimed that marketing had changed more in the last two years than it had in all the years since the birth of television advertising. An analysis of 101 start-up failures found that eight of the top 10 reasons were marketing related: no market need, get outcompeted, pricing issues, user unfriendly product, poor business model etc.
This follow on session will cover: Website. Social Media. Content. Measurement. Myth Busting.
Academic and SCORE Mentor @West Chester University, Cairn University, SCORE Delco/Chester
Tom Elmer teaches the Capstone Class on Marketing Strategy and Planning, Digital Marketing Experience and Global Marketing to undergraduates at West Chester University and Strategic Marketing to MBA students at Cairn University. He is a SCORE Mentor with the Delco/Chester County Chapter and works primarily with clients seeking marketing help. Last summer, he started a marketing communications consulting firm called Marketing Muscle - Powered by Side Hustle - to help place graduates into side-hustle positions or find full-time jobs. Before becoming a full-time academic, Tom spent his career in various sales/marketing leadership positions, primarily in the automotive parts aftermarket. Please Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomelmer/